The term 'produser' means and allows everybody to be users as well as producers of the internet this then ties in with the idea of 'produsage' which is the term used to describe 'collaborative and continuous building and extending of existing content in the pursuit of further improvement'.
For instance if we were to apply theses concepts to reality it would relate to such websites as wikipedia and the interactive game The Sims both these examples give the user the chance to change and more importantly improve the website and the knowledge and strength of it which is 'produced' by them.
Compared to other mediums such as the television, radio and tlelphones of their different varities these two terms relate to the power the internet users have on the internet.
The term ‘intercreativity’ talks about the ‘mode of collaborative, productive engagement with content’, this idea shows the expansion of produsage environments and the producers having more freedom to create/build on sites that are already produced. This idea gives connects very much so with ‘immersive interactivity’ because of the developemnts of technology, immersive interactivity can for example create games where the player is more involved with the computer and creating an environment of which they are comfrotable with.These collaborative creations allow the audience to be much more involved with the internet and what can and cannot happen. On the other hand as Bruns argues in the text, the amount of power described by these terms isn’t actually given to the audience; there are still restrictions in the control of the internet.
These terms are very useful in understanding collaborative online creations.
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